About
Thrive ID designs, develops, and markets products, services, and experiences that make a tangible difference in people’s lives. Matt Zellmer founded Thrive ID in 2010 and this blog in 2004. Blog posts are rather sporadic but hopefully you find some value in them. Let me know what you think.
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Thrive ID Products
We just launched Funeral Notebook which is iPhone App that helps you figure out and keep track of what needs to be done after the death of someone close.
Learn more about it on funeralnotebook.com or on the iTunes App Store.
Author Archives: Matt
TV News Story on the Funeral Notebook App
Last night Denver’s 9News aired a story about our Funeral Notebook iPhone App. We’re pretty excited. Here’s the video: And the accompanying article: Death: There’s an app for that They began the story talking about Steve Jobs’ funeral which was a … Continue reading
On Creating an iPhone App (Part 2)
We released our first iPhone app, Funeral Notebook, February 4, 2011. I learned a lot during the process and thought it would be helpful to document the experience as a resource for anyone else thinking about creating an iPhone App. Originally … Continue reading
Posted in Uncategorized
Tagged casestudy, design, funeral_notebook, information_architecture, iOS, strategy, thriveid
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On Creating an iPhone App (Part 1)
We released our first iPhone app, Funeral Notebook, about a month ago (February 4th to be exact). I learned a lot during the process and thought it would be helpful to document the experience as a resource for anyone else … Continue reading
Marketing a Death-Related iPhone App
Now that Funeral Notebook is available in the iTunes Store, I’m focused on generating awareness. As I mentioned in my previous post, marketing this app is a challenge. Most people don’t want to think, read, or talk about death-related topics … Continue reading
Posted in Uncategorized
Tagged casestudy, funeral_notebook, marketing, socialmedia, thriveid
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Our iPhone App has Launched
I’m excited to announce the availability of our first iPhone app, Funeral Notebook, in the iTunes App Store. You can get more details about the app at funeralnotebook.com or in iTunes but to give you a quick summary, the app … Continue reading
Great Design Requires Great Writing
Over the last several months I’ve purchased a few Groupon offers and last week purchased my first LivingSocial offer. After making a purchase, both companies sent an email telling me how to get what I purchased. Below are screenshots of … Continue reading
Posted in Uncategorized
Tagged casestudy, design, information_architecture, process, webexperience
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Cab Driver Gone Wild
This story made the rounds about a year ago but it’s such a great example of the power of delivering a remarkable customer experience I had to post it. The benefits this cab driver gained from understanding his customers and … Continue reading
Posted in Uncategorized
Tagged casestudy, customerexperience, design, serviceexperience
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It’s Not Safe, But It’s Good
A lot has changed for me this past year. I started the year as a 10 year veteran of a large tech company and am finishing it the owner of a tiny new company about to launch it’s first mobile … Continue reading
Staying Focused in a World of Distractions
Let’s face it, if you work on (or even have) a device connected to the Internet, staying focused on the task at hand can be a serious challenge. There’s a constant pile of email to read, Twitter and Facebook streams … Continue reading
How I Want to do Business
Along with defining what your business does comes defining how you want to do business. What kind of culture should it have? What are it’s values and priorities? What should it be known for? At this point Thrive ID is … Continue reading