Tag Archives: book

37signals Thinking

I’ve been using 37signals’ Basecamp for a couple of years now and have been sporadically reading their blog and some of their book for even longer.  Over the last couple of months I’ve been reading their blog more regularly and … Continue reading

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Understanding the Groundswell

I just finished reading “Groundswell, Winning in a World Transformed by Social Technologies” by Charlene Li and Josh Bernoff of Forrester Research. As you can probably figure out from the title, the book is about social media and how to … Continue reading

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Book Highlights: "Clued In"

I just finished reading “Clued In : How to Keep Customers Coming Back Again and Again” by Lewis Carbone and thought I’d share a couple of highlights. (In a separate entry I summarized my experience through the first 50 pages … Continue reading

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